Aston Martin: Dallime mes rishikimesh

Në fund të vitit 2012, Investment Dar rishikoi aksionet e saj, me [[Mahindra & Mahindra]] si blerës i mundshëm për gjysmën e Aston Martinit.<ref>{{cite news|url= http://articles.economictimes.indiatimes.com/2012-12-02/news/35530568_1_aston-martin-investment-dar-anand-mahindra |newspaper=The Economic Times |location=India |title=Why Anand Mahindra doesn't need iconic luxury car brand Aston Martin |first=Brian |last=Carvalho |date=2 December 2012 |accessdate=4 December 2012 }}</ref><ref>{{cite web|title=Aston Martin bid by Mahindra|url=http://www.rushlane.com/mahindra-bid-aston-martin-1253461.html |publisher=Rushlane |date=30 November 2012 |accessdate=4 December 2012 }}</ref> Ndërkohë, një fond investimesh Italian [[Investindustrial]] firmosi një marrëveshje në 6 dhjetor 2012 për blerjen e 37.5% të Aston Martin, duke investuar £150 milionë si rritje kapitale.<ref name=BBC20640529>{{cite web|url=http://www.bbc.co.uk/news/business-20640529|title=Aston Martin sells stake to Investindustrial|publisher=BBC News|date=7 December 2012|accessdate=7 December 2012}}</ref><ref name=Reuters21207>{{cite news|url=http://www.reuters.com/article/2012/12/07/us-astonmartin-stake-idUSBRE8B60C620121207 |first=Rhys |last=Jones |first2=Jennifer |last2=Clark |title=Italian private equity fund Investindustrial has signed a deal to buy 37.5 percent of Aston Martin Lagonda Ltd ASTON.UL from its Kuwaiti owner Investment Dar |agency=Reuters |date=7 December 2012 |accessdate=14 December 2013}}</ref><ref>[http://www.ilmessaggero.it/economia/aston_martin_italiana_investindustrial_bonomi/notizie/236499.shtml Aston Martin diventa italiana. Investindustrial rileva il 37,5%]</ref><ref>[http://www.motori24.ilsole24ore.com/Industria-Protagonisti/2012/12/aston--martin-passa-mani-italiane.phpAston Martin in mani italiane. Il fondo Investindustrial dei Bonomi socio di riferimento con il 37,5%.]{{dead link|date=August 2014}}</ref> Kjo u konfirmua nga Aston Martin në një konferencë shtypi në 7 dhjetor 2012.<ref>{{cite press release |url= http://www.astonmartin.com/en/news?nTitle=Aston+Martin+announces+new+partnership+with+Investindustrial&nId=ea602804-3762-43f4-acf4-4f54b257f30b |title=Aston Martin - The Latest News and Press Releases from Aston Martin Lagonda Ltd |accessdate=27 June 2013}}</ref> Në prill 2013 u njoftua se Dr Ulrich Bez do të largoheshte nga detyra si drejtor i përgjithshëm<ref>{{cite news |url=http://www.autocar.co.uk/car-news/industry/ulrich-bez-expected-step-down-boss-aston-martin |title=Ulrich Bez expected to step down as boss of Aston Martin |deadurl=no |accessdate=27 June 2013}}</ref>. Në 2 shtator 2014, Aston Martin njofton se kishte caktuar drejtorin ekzekutiv të [[Nissan]] [[Andy Palmer]] si drejtorin e ri<ref>http://www.astonmartin.com/en/live/news/2014/09/02/andrew-palmer-is-the-new-ceo-of-aston-martin</ref> ndërsa Ulrich Bez do të kishte pozicionin e kryetarit jo-ekzekutiv. Pasi shitjet filluan të binin, nga viti 2015 Aston Martin kërkoi klientë të rinj (sidomos blerëse të pasura femra) me makina si Lagonda dhe DBX ndërkohë që lëshoi edhe makina koncept si modeli [[Aston Martin Vulcan|Vulcan]].<ref>{{cite news| first=Russell |last=Hotten |url=http://www.bbc.com/news/business-31727799| work=[[BBC News]] | title=Aston Martin battles to reinvent itself| date=5 March 2015}}</ref><ref>{{cite news| first=Russell |last=Hotten |url=http://www.bbc.com/news/business-31710283| work=[[BBC News]] | title=Aston Martin targets female buyers| date=3 March 2015}}</ref>